Supporting the launch of Expo Display Stands
The Business
Expo Display Stands is a new e-commerce venture supplying fabric-based display products for businesses attending trade shows, exhibitions, events and promotional activities.
The business provides a range of customisable display solutions, including tension fabric exhibition backdrops, fabric display stands, signwritten gazebos, flags and other branded event products. Its target customers are small and medium-sized businesses that need professional, high-impact display materials without an overcomplicated ordering process.
The director, Michael, had already sourced a high-quality and reliable supplier and had been supplying similar products to clients through another business for several years. However, he needed support turning that product knowledge and supplier relationship into a dedicated online e-commerce brand.
The Challenge
Michael approached Deerman Consulting for help launching the business online.
Although the supplier and product range were already in place, the business needed a professional e-commerce platform that could handle more than a simple online checkout. Customers needed to be able to browse products, understand sizing and options, place orders, interact with design templates and upload their own artwork as part of the purchasing process.
The site also needed to support customers who did not already have finished artwork. Expo Display Stands wanted to offer an additional paid design service, allowing customers to request design support directly from the business as part of the ordering process.
Behind the scenes, the website needed to collect the right order, artwork and design information so that the business could prepare a clear package of data for manufacturing and fulfilment.
The challenge was to create a user-friendly online shop that supported both the customer journey and the operational process behind each order.
The E-commerce Setup
Deerman Consulting supported the setup of a Shopify website for Expo Display Stands, helping shape the structure, product layout and purchasing process.
The work included creating a clear online shop experience where customers could browse the product range, select the right display option and either upload their own artwork or request design support from Expo Display Stands for an additional fee.
The site needed to support:
a professional e-commerce storefront;
clear product categories;
detailed product pages;
customer artwork upload;
optional paid design support;
interaction with design templates;
a simple and logical buying journey;
collection of the right order, artwork and design information;
practical handover of order data for supplier fulfilment;
foundations for wider marketing and SEO activity.
The aim was to create a site that looked professional, was easy for customers to use, and gave the business the information it needed to process each order efficiently.
Systems and Delivery Considerations
This was not just a website design project. It required practical thinking around e-commerce, product structure, order flow, supplier fulfilment and customer experience.
Deerman Consulting worked with Expo Display Stands over a period of time, refining the site through several iterations. This helped ensure the platform worked for both the customer-facing brand and the operational needs of the business.
Key considerations included:
making the product range easy to understand;
presenting customisable products clearly;
supporting customer artwork upload;
keeping the purchase journey simple;
ensuring product and order information could be passed to the supplier;
building a site structure suitable for future marketing;
creating practical SEO foundations;
ensuring the business could continue to develop and manage the platform after launch.
The project combined digital delivery, business systems thinking and practical project support to help move the idea from concept to launch-ready platform.
Outcome
Expo Display Stands now has a professional Shopify e-commerce website ready to support wider launch and marketing activity.
The site has been developed through several iterations and is structured to support customers ordering customised display products online. Customers can upload their own artwork during the purchasing process or request design support from Expo Display Stands for an additional fee, making the service accessible to businesses with or without print-ready designs.
The platform also gives the business a clearer process for receiving customer information, artwork, design requirements and order details before passing the required information to the supplier for manufacturing and fulfilment.
Orders have already started coming in, and the platform is now ready to be marketed to a wider audience.
The project has given Expo Display Stands a dedicated online presence, a scalable e-commerce foundation and a more structured way to sell its product range directly to small and medium-sized businesses.
Client Feedback
Michael described Deerman Consulting as knowledgeable, pragmatic and easy to work with, with a practical “can do” attitude throughout the launch of the new e-commerce venture.
Planning a New Digital or E-commerce Project?
Launching a new website, online shop or digital service can quickly become more complex than expected.
Deerman Consulting helps businesses plan, structure and deliver digital projects in a practical way, from early idea and supplier coordination through to website setup, business systems, payment processes and launch support.
If you are planning a new digital or e-commerce project, we can help you turn the idea into a clear, manageable and deliverable plan.
Get in touch to discuss your project.
